Shopify Plus Migration for US Retail Brand
Migrated a slow Shopify store to Shopify Plus with a modern, headless architecture to improve performance and scale sales.
Client From
United States of America
Industry
E-Commerce
Page Load Time
-
0
%
Conversion Rate
+
0
%
Mobile Performance
+
0
%
Monthly Visitors
+
0
K
Project Overview
The client’s existing Shopify store was facing performance issues, high bounce rate, and low conversion. Our goal was to migrate to Shopify Plus and build a fast, scalable, and conversion-focused storefront.
The Challenge
- Slow page load speed and poor mobile experience
- Limited customization with the existing theme
- High cart abandonment rate
- Difficult to manage during peak sales
Our Solution
We migrated the store to Shopify Plus and built a headless architecture with a custom frontend to deliver a seamless shopping experience.
- Migrated to Shopify Plus with zero downtime
- Built custom headless storefront using React
- Optimized checkout flow for higher conversions
- Implemented advanced caching and CDN
- Integrated third-party tools for marketing & analytics
- Performance optimization to improve Core Web Vitals
The Results
The new store delivered exceptional performance and business growth.
Project Snapshot
Duration
12 Months
Team
2 Developers, 1 Designer, 1 QA Engineer, 1 PM
Services
Shopify Plus Migration, Frontend Development, Performance Optimization
Platform
Shopify Plus
Live Site
Baseline transformed our store into a high-performing ecommerce platform. Sales and conversions have significantly improved.
— John Smith
CEO, US Retail Company
41 → 93
Lighthouse Score
(Before → After)
41 → 93
Lighthouse Score
(Before → After)
42%
Checkout Speed
10%
Conversion Rate
$1M/year
Revenue Impact
48%
Mobile Performance
Project Overview
The client’s existing Shopify store was facing performance issues, high bounce rate, and low conversion. Our goal was to migrate to Shopify Plus and build a fast, scalable, and conversion-focused storefront.
01 The Problem
The client’s existing Shopify store was facing performance issues, high bounce rate, and low conversion.
- Slow page load speed and poor mobile experience
- Limited customization with the existing theme
- High cart abandonment rate
- Difficult to manage during peak sales
02 Our Solution
We migrated the store to Shopify Plus and built a headless architecture with a custom frontend to deliver a seamless shopping experience.
- Migrated to Shopify Plus with zero downtime
- Built custom headless storefront using React
- Optimized checkout flow for higher conversions
- Implemented advanced caching and CDN
- Integrated third-party tools for marketing & analytics
- Performance optimization to improve Core Web Vitals
Project Snapshot
Duration
12 Months
Team
2 Developers, 1 Designer, 1 QA Engineer, 1 PM
Services
Shopify Plus Migration, Frontend Development, Performance Optimization
Platform
Shopify Plus
Live Site
Baseline transformed our store into a high-performing ecommerce platform. Sales and conversions have significantly improved.
— John Smith
CEO, US Retail Company
03 Architecture
The client’s existing Shopify store was facing performance issues, high bounce rate, and low conversion.
04 Tech Stack
05 Timeline
Week 1–2
Discovery & Planning
Week 3-4
UI/UX Design
Week 5-10
Development
Week 11
Testing & Optimization
Week 12
Deployment & Go Live
06 Business Results
41 → 93
Lighthouse Score
(Before → After)
+62%
Checkout Speed Improved
+18%
Conversion Rate Increase
+$2M/Year
Revenue Increase
+70%
Mobile Performance Improvement
